LOUISA FRÖHLICH
Diplom-Designer, MA

Master in Typeface Design
2013, University of Reading, UK
Diplom in Communication Design
2009, University of Applied Sciences, Mainz
Louisa Fröhlich

PROFILE

PROFILE

I am an independent graphic and typeface designer. I live and work in Wiesbaden, Germany. I work for own customers but also collaborate with other design agencies, designers and type foundries.

EXPERTISE

EXPERTISE

I design typefaces (fonts) for clients, type foundries and myself. My first typeface Lisbeth has been published by the type foundry TypeTogether. Here you can read about the design process.
I specialized in the Latin and Greek script and I have experience with some "dead" scripts like the Egyptian Hieroglyphs and the Cuneiform. When I am not designing typefaces I very much enjoy the freedom and flexibility of lettering projects.

As a graphic designer I specialized in the design and re-design of logos and identities and since 2008 I enjoy to create effective communication for small to medium-sized clients. As a typography expert I also consult and work on branding projects for design agencies. Take a look at my projects.

DESIGN

DESIGN

Typeface Design
Custom typeface design, lettering, font development, character set extensions, icon design.

Graphic Design

Logo design and redesign | corporate identity consulting | development or revision of the corporate design and the various mediums of communication (business card, letterhead, brochures, editorial design, business reports, posters, presentations, etc.)

PRODUCTION

PRODUCTION

Preparation for printing (layout, image editing, advice regarding materials), supervision of printing

NETWORK

NETWORK

I maintain a nice and lively network of other designers, agencies, illustrators, photographers, developers and programmers and am always happy to collaborate on a project to achieve the best result for my clients.
Louisa Fröhlich, Profil und Leistungen, Grafikdesign Schriftgestaltung (Typeface Design)